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First iPad ad on TV

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If you were unfortunate enough to have seen the Academy Awards last night, Apple finally unleashed their first ad for their much-anticipated tablet device. It was produced in the same vein as all their other introductory ads for other new products where they play yuppy music on top of video showing the device in use.

The key decision in my opinion was showing the iPad’s on-screen keyboard. By showing the keyboard but refraining from showing the model typing on it, Apple leaves open the possibilities of how the keyboard should be used. Some people may prefer one-handed or one-fingered typing and other will rest it on their laps and type with both hands. Either way, the iPad’s typing system will not be as comfortable as the iPhone’s and this ad masks that. video below.

source: viddler


Written by sammyvicious

March 8, 2010 at 1:42 PM